This week I had a group project, which we finished on
Saturday night. Whew! It felt great to finish two days ahead. I could now put
my total attention on my first deliverable or part 1 of my final project. This
was also due in two days so I knew I had to get going.
Earlier during the week I surveyed about 16 of my Facebook
friends. Luckily, most of them completed the survey in 24 hours so I had my
results. I just needed to analyze the results and link the results to other
resources, find a Web 2.0 tool to share those results, and lastly, write a
summary that highlight my findings. It’s Sunday night and I’m finally seeing
the light at the end of the tunnel.
I had a really hard time choosing the tool to showcase my
results. I wanted to use a new tool, but I knew it couldn’t be a tool that was
difficult to learn because I didn’t have much time. Needless to say, I was
frustrated and grouchy for most of the day on Sunday. I forced myself to take a
break and do some errands with my husband. I came back still lost but with a
clearer mind.
I looked at the resource, 50+ Web 2.0 Ways to Tell a Story.
I previously watched many of the Dominoe stories using the
various tools. I wrote down my favorites so I started with that. I made an
account for Empressr then opened up my
PowerPoint when I saw I could embed a slide show into it. I worked on my slides
and got bored at around the third slide. I needed some new ways to present my
survey data. I went to Google and I found Infogr.m. At first, I was just going
to use that site to create a bar chart but then I saw some of the examples. I started to explore the site. I am proud to say that I played around with it and
found that this was the tool I would use for my project.
Here’s the link
to that part and below is my summary:
Analysis of a Social Media
Survey
|
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Amount of Survey
Participants (n=14)
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Men (n=4)
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29%
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More women use social
media.
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Women (n=10)
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71%
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Age
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20-29 (n=2)
|
14%
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Participants from age 30+
responded to survey and did it quickly. The two non-participants came from
the 20-29 group.
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30-39 (n=3)
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21%
|
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40-49 (n=6)
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43%
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50+ (n=3)
|
21%
|
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Tools Used (Participants could
choose more than one.)
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Facebook (n=14)
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100%
|
Facebook was the most
popular social media tool used. Two participants said that they use Pinterest
but only when they have time and still use it infrequently.
|
Twitter (n=3)
|
14%
|
|
Instagram (n=1)
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7%
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Pinterest (n=3)
|
14%
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Frequency of Use
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|
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Once a day (n=1)
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7%
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Most participants frequent
social media sites more than once in a day. One participant commented that
using social media tools takes a lot of time and can be highly addicting.
|
Several times a day (n=12)
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86%
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Once a week (n=1)
|
7%
|
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Main Use (Participants
could choose more than one.)
|
||
Social (n=12)
|
86%
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When given a choice to
answer, their main use of social media tools was for social reasons.
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Business/Work (n=2)
|
14%
|
|
Education (n=4)
|
29%
|
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Other (n=2)
|
14%
|
Out of 16 surveys I sent out, 14 people responded. Of these
14 people, 10 were women and only 4 were men. In selecting my participants, I
set out on Facebook to get an equal amount of men and women to send my survey
to. However, I quickly realized that I had more women as friends on Facebook
than I did men. The obvious reason for this fact is that I am a woman so I have
more women as friends. However, in the report on the Demographics
of Social Media Users, from the 2012 Pew Research Center’s Internet &
American Life Project, women were shown to more likely to be on social media
sites than men. I also found that my older participants, those ages 30+,
answered the survey and responded quickly. The two people who did not respond
to the survey at all were from the youngest group (i.e. 20-29). I can only
guess that my 20-year-old participants were too busy to respond to my survey. After
all, the same Pew report mentioned above showed those 18 to 29 are the ones
most likely to use social media sites.
From my 14 participants, Facebook was the most popular
social media site used. It seems that this is true not only for my survey
participants but also the vast majority. According to Digital
Marketing Ramblings (DMR), a site that offers a monthly running tally of
how many people are using social media sites. In their July 2013 report,
Facebook has 1.15 billion users. My 14 participants and I are part of those
numbers.
Along with this fact, this site
offers many other interesting facts about Facebook and other social media
tools. Clicking on the links will open new tabs so you won’t lose your way. I
would highly recommend visiting this site, and thus I give it 5 stars.
Below is a list of other facts from the DMR report I found
that highlight my survey results:
·
The amount of people using Pinterest had a
notable change and rose from 47 to 70 million since their last report in June
2013.
·
Twitter has a total of 200 million active users
and a total of 500 million users total.
·
Both Pinterest and Twitter shared the second
spot for the most used social media tool from my survey participants.
·
Facebook has 699 million active users and another
819 million active users on a mobile device.
·
Since 86% of my survey participants frequent
social media several times a day, I’m sure they are part of these numbers.
·
The average daily Facebook likes is 4.5 billion
and Justin Bieber is the most followed celebrity on Twitter with 42 million
followers (Isn’t the minimum age for a Twitter account 13!).
·
Liking someone’s post and following Bieber indicates
that many people are using social media for social reasons. With that, the 79%
of my participants who chose ‘social’ for the main reason they use social media
echo those statistics.
References:
Duggan, M. and
Brenner, J. (2013, Feb. 14). The demographics of social media users – 2012.
Retrieved from http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Overview.aspx
Smith, C. (2013,
July 14). How
many people use the top social media, apps, & services. Retrieved
from http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/